Privacy Policy
At Appliance Deals, we take your privacy seriously. This Privacy Policy explains what personal information we collect, why we collect it, how we use it, and your rights regarding it. Please read it carefully.
By visiting our website or placing an order, you agree to the practices described in this policy.
1. Who We Are
Appliance Deals is a UK-based desk organization and workspace accessories store.
Trading name: Appliance Deals
Address: 202 Wood Vale, London, SE23 3EA, United Kingdom
Email: contact@appliancedeals.shop
Phone: +44 7490 301890
Our store is powered by Shopify Inc. If there is ever a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy takes precedence in matters relating to your personal information.
2. What Information We Collect
We collect personal information when you interact with our store. This includes:
Information you give us directly:
Full name, email address, phone number
Billing and shipping address
Payment details (processed securely — we never store full card numbers)
Messages and enquiries you send us
Information collected automatically:
IP address and device/browser information
Pages you visit, how long you spend on them, and links you click
Items you view, add to your cart, or purchase
Cookies and similar tracking technologies
Information from third parties:
Data from Shopify and payment processors to fulfil your order
Information from analytics or advertising partners to improve our services
3. How We Use Your Information
We use your personal information for the following purposes:
To fulfil your order: Processing payment, arranging dispatch, sending order confirmation and tracking emails, and handling returns or refunds.
To communicate with you: Responding to your enquiries, providing customer support, and sending important updates about your order or account.
To improve our store: Understanding how customers use our website so we can improve the experience, fix issues, and develop our product offering.
For marketing (with your consent): Sending you promotional emails about new products, offers, or updates. You can opt out at any time using the unsubscribe link in any email we send.
For security and fraud prevention: Protecting our store and customers from fraudulent, illegal, or harmful activity.
To comply with the law: Meeting our legal obligations under UK law, including responding to lawful requests from authorities.
4. How We Share Your Information
We do not sell your personal information. We only share it in the following circumstances:
With Shopify: Our store is hosted on Shopify. Shopify processes your data to power our store and may use it in accordance with their own Privacy Policy. You can manage your Shopify privacy preferences via the Shopify Privacy Portal.
With service providers: We work with trusted third parties to operate our store, including payment processors, email platforms, and shipping carriers. These providers only use your data to carry out services on our behalf.
With shipping carriers: Your name and delivery address are shared with our shipping partners solely to fulfil and track your order.
When required by law: We may disclose your information if required to do so by law, court order, or a government authority.
In a transfer of the store: If Appliance Deals is ever sold or transferred, your information may be transferred as part of that process. We will notify you in advance if this happens.
5. Cookies
We use cookies and similar technologies to improve your experience on our website. Cookies help us remember your preferences, keep items in your cart, and understand how you use our store.
You can control or disable cookies through your browser settings at any time. Please note that disabling cookies may affect how some parts of our website work.
6. Data Retention
We keep your personal information for as long as necessary to:
Fulfil your order and provide our services
Comply with our legal obligations (e.g. tax and accounting records)
Resolve disputes and enforce our policies
When your information is no longer needed, we delete it securely.
7. International Data Transfers
As our store is powered by Shopify, your data may be processed and stored across different locations (including outside the UK). Where this happens, appropriate safeguards are in place to ensure your information remains protected in accordance with applicable UK data protection laws (such as the UK GDPR).
8. Children's Privacy
Our website and products are not directed at children under the age of 13. We do not knowingly collect personal information from children. If you believe a child has provided us with their personal information, please contact us at contact@appliancedeals.shop and we will delete it promptly.
9. Your Privacy Rights
Under the UK General Data Protection Regulation (UK GDPR), you have the following rights regarding your personal data:
Right to be informed — to know what data we collect and how we use it
Right of access — to request a copy of the personal information we hold about you
Right to rectification — to ask us to correct any inaccurate or incomplete information
Right to erasure — to request that we delete your personal information (often called the "right to be forgotten")
Right to restrict processing — to limit how we use your data
Right to data portability — to receive your data in a structured, commonly used format
Right to object — to object to how we process your data, including for direct marketing
Right to withdraw consent — where we rely on your consent, you can withdraw it at any time
To exercise any of these rights, please contact us at contact@appliancedeals.shop. We will respond within one month. We may need to verify your identity before processing your request.
10. Marketing Communications
If you have opted in to receive marketing emails from us, you can unsubscribe at any time by:
Clicking the unsubscribe link in any marketing email we send
Emailing us at contact@appliancedeals.shop and asking to be removed
We will never share your email address with third parties for their own marketing purposes.
11. Security
We take reasonable steps to protect your personal information from unauthorised access, loss, misuse, or disclosure. Our store uses SSL encryption (HTTPS), and payments are handled securely by PCI-compliant payment processing.
However, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security and encourage you not to share sensitive information through unsecured channels.
12. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal obligations. When we do, we will update the "Last updated" date at the top of this page. We encourage you to review this policy periodically.
13. Complaints
If you are unhappy with how we have handled your personal information, please contact us first at contact@appliancedeals.shop and we will do our best to resolve your concern.
If you remain unsatisfied, you have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk).
14. Contact Us
For any questions, requests, or concerns about this Privacy Policy or how we handle your data:
Email: contact@appliancedeals.shop
Phone: +44 7490 301890
Address: Appliance Deals, 202 Wood Vale, London, SE23 3EA, United Kingdom
Response time: Within 24 hours, Monday to Friday